PROHIBITED PRACTICES

FREE ITEMS WITH PURCHASE

A dealer cannot advertise free items with purchase.

* Free items with a test drive or showroom visit are OK.

TRADE IN ALLOWANCES

A dealer cannot offer guaranteed trade – in allowances.

INSURING CREDIT

A dealer cannot insure credit to all who walk through the door.

SIMULATED CHECKS AND COUPONS

A dealer cannot offer simulated checks and/or coupons for savings.

TERMS NOT ALLOWED

A dealer cannot use the terms, “invoice”, “dealer’s cost”, or “wholesale cost” in a vehicle ad.

CLAIMS NOT ALLOWED

A dealer cannot use underselling claims, such as “no one sells cars for less” in an ad.