REQUIREMENTS

The ad requirements:

DEALER ID IN AD

The dealer shall identify himself in the ad, in terms readily identifiable. The use of dlr or dealer number is unacceptable.

VEHICLE ID IN AD

The year, make & model shall be in the ad.

The last 6 digits of the vin or the plate number shall be in the ad. The picture, if any, in the ad shall depict the vehicle as equipped.

A stock number in the ad is allowed, but not to replace the vin or plate.

TOTAL PRICE IN AD

The advertised price shall prevail regardless of the buyer having knowledge of the advertised price.

The advertised price shall include total price, except sales tax, registration, smog & dealer prep fees.

WITHDRAWL OF AD AFTER OF SALE

The dealer must notify the advertising medium(s) used within 48 hours following the sale of an advertised vehicle requesting an overprint of “sold” on the ad or a withdrawal of the vehicle. The dealer is only required to provide proof of compliance for ad removal after sale. It is immaterial whether advertising medium(s) actually make withdrawal.