Retail Timeline and the Penalties which apply

A retail sale begins on the date listed on the Report of Sale (ROS):

Retail Time Line within:

5 days

20 days

30 days

50 days

ASF Penalties:


(no notice sent)


(incorrect notice posted on vehicle)


(no documents sent)


(no corrections returned)

  • within 5 days a notice must be sent to dmv (DMV, PO Box 944292-2920, Sac, CA, 94244-2920)
  • within 20 days ( per regulation, extended to 30 days by memo ) fees must be posted
  • within 30 days documents must be posted
  • within 50 days corrections must be returned

If this is not done in a timely manner the following ASF (administrative service fee) apply:

  • $5 ASF for not sending the retail notice within 5 calendar days, not counting the date of sale
  • $5 ASF for posting the incorrect notice in the vehicle
  • $5 ASF for not sending documents within 30 calendar days, not counting the date of sale
  • $25 for not sending corrections and completing an application within 50 days, not counting the date of sale

The section which applies and outlines this on the DMV website is:

If you need forms:

The books are the property of the DMV, must be available for inspection and the dealer must take steps to reasonably store and protect the documents.

The fees shall be delivered to the DMV within 20 days of the date of sale.

The dealer must pay fees, including penalties if expiration occurs prior to acquisition into dealer inventory. The buyer only pays fees from the date of sale forward, and the fee must be prorated, if applicable.

The buyer must pay one full year of fees when making application of an out of state vehicle. Dealer may not charge for required vehicle verification.

The application copy shall be delivered to the DMV, along with all transfer documents, within 30 days of the date of sale.

As of 01-01-99 fees may be paid within 30 days after the date of sale.